CHAMBERSBURG, Pa. – What once was a month donned in black and orange items has recently undergone a new identity; pink is now the color wildly associated with the month of October.
From professional sports organizations to local businesses, support for Breast Cancer is shown across the country during the month in the form of all things pink. This year will be no exception, especially in Franklin County where Summit Health has again planned a large-scaled awareness campaign urging women to get mammograms.
“We’ve always worked hard throughout the year, but with a special focus during the month of October to promote breast cancer awareness,” explained Summit Health Vice President of Community Relations Barbara Rossini. “However we want to make sure our messages are not only reaching the women in our community, but motivating them to be ambassadors of their health by getting regular screenings.”
This year, Rossini said the life-saving messages will be presented to women in a different way. Billboards and advertisements will be seen throughout Franklin County featuring a group of local women who are either fighting Breast Cancer or are Breast Cancer survivors, standing in the shape of a pink awareness ribbon, with the words, “We stand together”.
The group, known as the Pink Warriors, is a support network connected by the Cumberland Valley Breast Care Alliance. Summit Health has worked closely with the CVBCA to support women diagnosed with breast cancer and to help spread awareness about the disease.
“I think CVBCA and Summit are wonderful partners in providing everything a woman needs to traverse this journey, from diagnosis through treatment,” explained Director of the CVBCA, Sharon Brosious, who collaborated with Rossini to create the advertising pieces.
“We thought showing our community that we are here for them, in terms of medical diagnosis, and treatment, through emotional support, and that we are working together to offer that support was best shown by these brave women, who are voices for awareness in this community,” Rossini explained.
Adding to the layer of support for these women, is the photographer who captured the moment of strength, retired radiologist, Dr. Toe Thane, who dedicated his career to helping diagnose and identify abnormalities on mammograms at Chambersburg Hospital.
“If one picture is worth a thousand words, I hope this one sends a clear message that this community is in this fight together. It all starts with awareness, and if we can encourage women to get mammograms, we know we can save lives,” he explained.
The billboards will be visible along Interstate-81 in Franklin County, as well as in downtown Shippensburg, Chambersburg, and Waynesboro during the month of October.